Haley Springer

Senior Account Coordinator

Cedar Falls, Iowa, native Haley Springer is a Senior Account Coordinator at HKA, supporting a diverse client roster that spans numerous nonprofit and for-profit organizations.  She is responsible for the development and implementations of traditional media relations strategies that generate considerable public awareness and buzz. Haley also produces brand-building social media content for clients – artfully mixing compelling content with rich design.

Prior to joining HKA, Haley worked for the American Civil Liberties Union, a nonprofit committed to ensuring the individual rights and liberties guaranteed by the United States Constitution, and Mercury Public Affairs, a global, high-stakes public strategy firm.  Both organizations afforded her opportunities to hone an array of general B2B and B2C communications skills, including graphic design, long- and short-form writing, media relations, marketing and event management.  She continues to be driven by a desire to ensure the results she produces for her clients are the results they aspire to see.

Haley graduated with honors from the University of Northern Iowa and received a bachelor’s degree in Public Relations. As a student, she was selected to represent the university as the Director of Public Relations for the student body, overseeing all areas of student government branding, reputation management, communications and social media.  She also did media relations work for the university’s athletic department.

Q&A with Haley

Fantasy occupation
A Writer – an award-winning author on facing adversity and the foundations of poverty to be exact  

A movie that never gets old
The Harry Potter series

Weekends were made for
Being outside and enjoying the company of your friends and family

On my college dorm wall
A big canvas of the New York City skyline

Prized possessions
My memories – they will outlast any tangible item I have

A song I don’t mind getting stuck in my head
Free Bird by Lynyrd Skynyrd

Give me an extra scoop of
Peanut Butter

I would be a good game show contestant on
Deal or No Deal  

Brands I admire
Apple, Google, and Facebook

Guilty TV pleasure
Real Housewives, of any city

I’m a fan of
Learning new things, reading a good book, being active, and making a difference in the lives of others

I’m inspired by
Possibilities – I’m inspired by knowing that I can work to instill any change that I wish to see in the world, if I just try

What I want to read inside a fortune cookie
The real kindness comes from within you