Woulda, Coulda, Shoulda

We use a fair number of adages in The PRoclaimer, so what’s the harm in maintaining the trend?  I wish I knew then what I know now.  Yeah.  That’s a good one.  The expression takes us back with poignant regret and bundles all the wisdom gained throughout a lifetime of rich experiences, meaningful encounters and memorable moments.  Of course, if we really did know then what we know now, would life’s powerful epiphanies – the magical realizations that gave birth to the original saying – ever dawn on us in the first place?  I’m glad I know now what I already knew then.  Nah – just doesn’t have the same ring to it.

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Team Building

July, August and September.  Sweltering heat, Independence Day fireworks and summer vacations once again gave way to cooler temperatures, back to school shopping and the return of football. As the country began its annual march toward the end of the year, HKA entered another busy event season in Q3, raising critical awareness and securing meaningful recognition for clients and their causes.  With lots of important work on our agency plate, we bolstered the team.

Review Q3

Client Spotlight

Millions of children need a caring adult role model. This isn’t just a national tagline or mission statement for Big Brothers Big Sisters, it’s a fact.  And, it’s a fact that rings true locally just as much as it does across the rest of the country.  For more than a century, Big Brothers Big Sisters has operated under the belief that every child can succeed.  And, for 60 years, Big Brothers Big Sisters of Orange County and the Inland Empire has applied the belief locally – now serving nearly 3,500 children each year.

Meet Big Brothers Big Sisters

Human Touch

If storytelling is an art form, consider HKA something of an artiste.  For more than 30 years, the agency has been telling – and sometimes retelling – client stories to make them compelling and important.  Both qualities are particularly critical in reaching media and influencing consumer action.  What makes HKA art so enticing?  Perhaps it’s our unique ability to see the humanity in each story, pull it out and package it for public consumption.  For sure, HKA is no paint-by-numbers PR agency.  There’s a richness and vibrance to our work, which yields true communications art.
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