Sara Johnston is a seasoned communications professional with 10+ years of experience. As Account Manager at HKA, she develops, implements and oversees PR and marketing campaigns, helping clients to engage with targeted media and build brand awareness.
Prior to joining HKA, Sara worked at a Newport Beach-based public relations agency and supported two iconic automotive brands. In addition to providing overall PR support, she assisted in the creation and execution of specialized events and strategic programs for media and consumers. Sara also has supported the executive team of an innovative automotive startup, where she developed and managed communication strategies and client relations.
Originally from England, Sara has called Southern California home since the age of 10. In her free time, she enjoys traveling. Having visited 20 countries, she is always looking forward to her next opportunity to explore a new place. Sara is a graduate of University of California, Santa Barbara with a bachelor’s degree in Business Economics.
Q&A with Sara
Formula 1 driver.
A movie that never gets old
Weekends were made for
Spending time with my husband, family and friends.
On my college dorm wall
Lots of photographs.
A lucky tiger whisker from a beautiful rescued tiger named Rashid (I’m serious!).
A song I don’t mind getting stuck in my head
Anything by John Legend.
Give me an extra scoop of
I would be a good game show contestant on
Wheel of Fortune.
Brands I admire
Virgin Group, Toms, Beautycounter.
Guilty TV pleasure
Scandal, Orange is the New Black, Million Dollar Listing.
I’m a fan of
A great burger, checking items off my many to-do lists and a good book.
I’m inspired by
Traveling to new places, passionate people.
What I want to read inside a fortune cookie
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel – Maya Angelou.