We specialize in PR for promising global start up quantum tech companies

We generate top-tier media coverage in North America and beyond.

We use compelling and understandable language to tell your stories to audiences you need to reach.

The HKA Difference

The Quantum Spin: Blog, Podcast and Newsletter

Inspiring the Next Generation of Quantum

November 6, 2024

According to Seth Lloyd, a quantum computing expert and professor of mechanical engineering at MIT, newborn babies are the only people alive who intuitively understand quantum mechanics – something that fades as they grow older. Until about three months old, babies engage in what can be known as A-not-B errors, demonstrating an understanding similar to concepts in quantum physics. As they begin learning to play games such as peekaboo, they shift their focus to more human-scale physics.

A Quantum Journey of Education and Exploration

January 28, 2025

In this episode of The Quantum Spin by HKA, host Veronica Combs speaks with Cierra Choucair, a quantum journalist and analyst at The Quantum Insider. Cierra shares her unique journey from working in data science to becoming a self-taught expert in quantum computing. She discusses the motivations behind her switch to quantum journalism and the challenges of presenting complex scientific concepts to a broader audience. The episode also delves into her founding of The Daily Qubit newsletter and her insights from the Expanse event in Abu Dhabi.

The Quantum Industry Is in Superposition

January 17, 2025

When I attended the Q2B conference in Santa Clara, Calif. last month, I spoke to and heard from many different quantum technology experts.

My takeaway — the quantum industry is in a superposition of opinion regarding its future.

What do I mean by that? Opinions varied so widely on what’s next for quantum computing and how soon we will see quantum advantage, that there was no consensus – not one bit of agreement between any two individuals.

See what people are saying

HKA combines an understanding of the quantum marketplace with longstanding, important media relationships to obtain the critical visibility needed to stand out in the complex and confusing quantum industry. They achieve this in a most diligent and respected way that makes working with them a pleasure for both clients and the media.

As a journalist always looking for the next exclusive story to cover, HKA has been a valuable resource for connecting me with experts and sharing big stories within the technology industry. They are well-connected and understand the dynamics of this ecosystem. Don't waste your time going to anyone else when HKA will provide you with professional service

In a complex Quantum Tech ecosystem, HKA delivered for us with actionable ideas on how to position our efforts, compelling story lines, and, ultimately, recognition of our performance In Forbes, Nature and many other media outlets. If you work in QIS and need PR – and you do – then HKA is your first choice.

Cambridge Quantum values the high quality of client service HKA has delivered during significant growth and international expansion. The team excelled at developing and managing our long-term positioning and communicating the transformative impact of our technology to a broad range of global stakeholders including journalists, shareholders, employees and partners. HKA provided counsel and support for our major corporate announcements, securing top-tier media coverage that raised awareness with key North American constituents.

I highly recommend HKA. Their innovative and pioneering approach as the first public relations agency in the quantum industry sets them apart. HKA is well-known through the quantum ecosystem for its level of engagement and thus understanding of the evolution of quantum technologies. With their expertise, businesses can gain a competitive edge in today's dynamic marketplace and elevate their PR strategy to new heights.

The Economist engaged HKA as PR agency for our Commercialising Quantum series of events in 2023. We very much enjoyed working with Hilary and her team and benefited from their ability to engage the relevant media outlets to generate press coverage of our event and broaden its reach. We were grateful for the support that HKA offered in amplifying our speakers and sponsors' announcements to the quantum industry press and felt assured that our partners were in safe hands when making introductions. Thanks again Hilary and team!

Our work speaks for itself and is found in the most respected media outlets.

That said, it is always rewarding to receive recognition from peers. HKA has received many dozens of awards for its work in public relations and marketing communications.