During Sunday’s Academy Awards telecast, Ellen DeGeneres' “selfie” became the tweet seen around the world, breaking records on Twitter. Samsung, a sponsor of the ABC broadcast, provided the show’s comedic host with a Galaxy Note 3 to use throughout the evening. The strategic product placement has millions of Americans buzzing about the cell phone giant.
Some astute observers noted that while Ellen used the Samsung Galaxy Note 3 when cameras were rolling, behind the scenes, her device of choice is Apple’s iPhone. Read more.