By Jennifer Magaña
Over two years ago, I found myself surrounded by a wide array of fish. I was working in public relations for the Aquarium of the Pacific in Long Beach and got to see the most fascinating fish, among many other animal species, on a daily basis.
Recently, I decided to take a slight turn in my career, and today I find myself working at a public relations agency. It was an obvious environmental change that I needed to adjust to. I thought I would miss all the little creatures, thinking I wouldn’t be around animals anymore, but little did I know I was going to be surrounded by them still—I’m referring to the HKA cats!
I went from being around an abundance of fish to now being around a lot of cats. One way or another, I’m destined to be around animals and that’s fine by me!
Let’s jump to the metaphorical meaning of fish and cats and what it means to me.
I worked in public relations at the Aquarium of the Pacific and am still in the same industry. The major difference is that I used to work in-house at an organization and today I work at an agency.
In-house PR is focused on representing solely one entity. However, within that one entity, there are many departments that are considered “clients” that need PR to help get their stories out to their target audience. Another key factor is in-house tends to get a little repetitive given that there is more of an opportunity to focus on long-term ongoing projects and campaigns. So it is more likely that someone working in-house will work at a steadier pace, staying within a fixed space…like a fish.
At an agency, you juggle multiple clients at one time. Unlike in-house, the pace for projects is a lot faster, diverse, and you have to be agile enough to shift gears swiftly. Every client has a different need, so as a PR representative at an agency, it’s vital to adapt! Do so quickly…like a cat.
I find the connections very interesting and almost too coincidental.
Thu, August 29, 2013
by Jennifer Magaña filed under