By Dawn Mead
I Believe That We Will Win was chanted across the country on Tuesday when the United States played Belgium in the World Cup. #USAvsBEL and #IBelieve hashtags were trending across all social media platforms while the game streamed live on millions of desktops and televisions. Although Team USA did not win, online believers lit up the internet with patriotism.
The worldwide sporting event broke dozens of records on multiple platforms last week – spotlighting the impact that social media has around the world. Facebook announced on Tuesday more than one billion interactions – from “likes” to comments related to the World Cup by more than 220 million users. The World Cup Facebook page has more than 35 million likes. Twitter has more than 2.5 million followers and the official YouTube channel has nearly 900,000 subscribers.
So what is different between the World Cup and other sporting events such as the Super Bowl? The Los Angeles Times believes that soccer is the world’s most popular sport and brings international engagement to social media channels like no other sport has before. World Cup organizers established hashtags early in the tournament to allow fans to interact with their competitors and show pride for their teams. By streaming the event worldwide, viewers had easy access to festivities, social media sharing and engagement.
Without social media, it would simply be unfathomable to experience this type of engagement during a worldwide event. Social media has become an accepted part of culture and changed the way people communicate. Information moves at a rapid pace, and play-by-play updates are shared from opposite sides of the planet. In a short period of time, social media has transformed the way in which we live, work and play. It is not something to fear or ignore. I believe we all should engage with it, embrace it and use it to our advantage – oh, and I still believe that we will win.
Thu, July 3, 2014
by Dawn Mead filed under