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The Quantum Spin Newsletter

Read our news and views on communicating quantum on LinkedIn

Yet Another Quantum Paradox

Most people in the quantum ecosystem recognize that quantum is a double-edged sword when it comes to cybersecurity. As quantum continues to advance, both encryption and decryption will gain strength. It’s no wonder that governments are so keen to fund quantum cryptography R&D. As good actors are striving to find ways to protect state secrets, bad actors are doing the opposite. 

PR is critical to boosting public awareness of quantum education

An industry outsider has identified a lack of understanding as one of the biggest challenges facing the quantum industry. Joseph Keller, visiting fellow at The Brookings Institution, summed it up nicely: U.S. quantum leadership may hinge on public perceptions.

The only issue with his diagnosis?  He missed the impact that consistent, effective public relations from within the quantum industry can have on the public-at-large.

The People Side of Q2B

Quantum tech is populated with physicists, engineers, mathematicians, and the like. It’s deep tech, tough stuff to understand if you don’t fall into one of the above categories. That’s why our work as professional communicators of quantum tech is so important.


Keeping Quantum Unentangled for Business Audiences

As quantum companies edge closer to quantum advantage, and increasingly seek business from enterprise customers, the ability to craft messages that reach a business audience is critical.

However, communicating the promise and power of quantum computing to a business audience can be challenging for many in the field.

Is Quantum Winter Coming? Or Quantum Spring?

As we welcome fall and winter approaches, the quantum world could be moving straight into spring.

The quantum industry has long feared a “Quantum Winter,” where slowed technological development without near-term returns leads to a VC funding freeze.

Welcome to The Quantum Spin newsletter from HKA Marcom!

Brought to you by HKA, the world’s first PR agency dedicated to the quantum industry, each issue will spotlight a new article from the HKA team, plus In Case You Missed It: brief summaries and links to our most recent blogs and podcasts.