The Quantum Spin Newsletter
Read our news and views on communicating quantum on LinkedIn
PR is critical to boosting public awareness of quantum education
An industry outsider has identified a lack of understanding as one of the biggest challenges facing the quantum industry. Joseph Keller, visiting fellow at The Brookings Institution, summed it up nicely: U.S. quantum leadership may hinge on public perceptions.
The only issue with his diagnosis? He missed the impact that consistent, effective public relations from within the quantum industry can have on the public-at-large.
Keeping Quantum Unentangled for Business Audiences
As quantum companies edge closer to quantum advantage, and increasingly seek business from enterprise customers, the ability to craft messages that reach a business audience is critical.
However, communicating the promise and power of quantum computing to a business audience can be challenging for many in the field.