The Quantum Spin Newsletter
Read our news and views on communicating quantum on LinkedIn
Social Media: Less Can Be More
The impulse to “be everywhere” on social media is tempting, but it can make you less, not more, visible. Don’t confuse quality with quantity.
Companies have an ever-expanding list of channels to choose from, and it can be overwhelming: LinkedIn posts, Substack newsletters, Medium blogs, podcasts, webinars, and a variety of quasi-media outlets.
Signals Point to 2026 as a Defining Year for Federal Quantum Policy
As President Trump’s first year in office ended, his Administration’s next moves on quantum investment and policy remained undefined. Yet, if we read the signals, 2026 could end up being a year of significant movement on quantum policy and a significant opportunity for quantum technology providers selling into federal agencies.
Authors of US-China Congressional report talk to HKA on being ‘quantum first’
Quantum First by 2030. That’s the recommendation from the U.S.-China Economic and Security Review Commission. This group has been tracking the U.S. China relationship for more than 20 years. Each year they assess every element of the relationship between the two superpowers and advise Congress on what to do to stay competitive and preserve all the advantages the U.S. has.
QWC 2025 — All About Accelerating Growth
I entered the quantum tech space in 2021, the year before Quantum World Congress launched its first gathering at the Reagan Building in DC, so the event holds special meaning for me. At QWC 2022, I recall wondering if “quantum tech” would really take off and was pleasantly surprised when local tech reporters attended. Last week, I saw that many of those same reporters had carved out quantum tech beats with their publications and are now proficient in moderating extremely complex discussions with SMEs.
Beware the Quantum Opportunists
While those of us working in the quantum industry for years should invite and warmly welcome newcomers to the field, quantum companies should also be wary of those claiming special knowledge or expertise in quantum without sufficient proof.
We’ve personally seen and heard of management consultants, public relations and marketing firms, industry analysts and more approaching quantum companies with tales of quantum experience that don’t stand up to closer inspection.
Quantum PR: Build Your Brand, Build Your Business
As the PR agency for the International Year of Quantum Science and Technology (IYQ), working closely with the American Physics Society (APS), we have come across scores of scheduled “IYQ” events of all stripes, all over the world. Most are conferences or forums, but a few are a little different, such as the poetry competition. Most are highly technical, but some are not, aimed at attracting young people, even children, into this emerging field.
So, the question we pondered was, what were we, at HKA, going to do for our part in honor of IYQ?