Marketing success today requires compelling storytelling.
Success often comes from an intriguing pitch that captures the attention of a journalist.
Media relations is the core service at HKA. We work directly with journalists, generating for our clients maximum credibility along with visibility. We help reporters recognize the relevance of the scientific innovations and provide industry context that enables them to produce quality journalism.
Manage or co-manage social media channels.
Identify, validate and recommend award opportunities; create submissions; track and publicize award wins.
Create content for executives to support their position as industry thought leaders, either as blog posts or byline articles.
Create content for blog posts that explain company innovations and milestones in easier-to-understand language for non-scientists.
Prepare executives, and designated scientists, to be spokespersons for media interviews. Create comfort for the spokesperson and maximize each opportunity.
Generate and coordinate media interviews pre-show and on-site, seek and secure speaker/panelist opportunities.
To begin, HKA conducts competitive research and in-depth discovery sessions with your team to determine how to best achieve public relations success. These sessions also result in recommendations for messaging and positioning.