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Marketing success today requires compelling storytelling.

Success often comes from an intriguing pitch that captures the attention of a journalist.

Media relations is the core service at HKA. We work directly with journalists, generating for our clients maximum credibility along with visibility. We help reporters recognize the relevance of the scientific innovations and provide industry context that enables them to produce quality journalism.

Supplemental Services

Nearly all HKA clients select a robust media relations program. Many clients also choose from additional services that support the overall marketing program. These include:

Social Media

Manage or co-manage social media channels.


Identify, validate and recommend award opportunities; create submissions; track and publicize award wins.

Corporate Content

Create content for executives to support their position as industry thought leaders, either as blog posts or byline articles.

Sci-Tech Content

Create content for blog posts that explain company innovations and milestones in easier-to-understand language for non-scientists.

Media Training

Prepare executives, and designated scientists, to be spokespersons for media interviews. Create comfort for the spokesperson and maximize each opportunity.

Industry Conferences

Generate and coordinate media interviews pre-show and on-site, seek and secure speaker/panelist opportunities.

Our Process


To begin, HKA conducts competitive research and in-depth discovery sessions with your team to determine how to best achieve public relations success. These sessions also result in recommendations for messaging and positioning.

Strategic Planning

Once Discovery is complete, HKA is ready to strategically plan the best course of action for your company. Your roadmap, news and feature story angles, press release schedule, participation in industry events, are all part of the planning process.

Media Relations

This is the core of most HKA programs as we have unparalleled relationships with the media that need to know about you and your company. Top-tier business, industry and regional media outlets all know and respect the HKA team – and the quality clients the firm supports. We know who covers quantum and we know how to reach them with your story.