The Quantum Spin Newsletter
Read our news and views on communicating quantum on LinkedIn
Bridging the Quantum Divide: Ensuring Ethical Access in Developing Countries
Early in my career I worked in international development. Both during school and fieldwork I found myself in regions where the lack of critical infrastructure limited technological progress. In many developing countries, there was a hopeful belief: once we secure electricity, we’ll get internet access simultaneously, leapfrogging into the modern tech ecosystem. This optimism suggested that these nations could quickly catch up with more developed countries and were just one step away.
Storytelling in Quantum PR: How We Make Quantum Accessible
Few, if any, industries offer the constant stream of exciting news that occurs in the quantum tech industry. Companies achieve groundbreaking milestones and one-up each other with regularity; governments and private investors place their bets on which technologies they believe will bring the best results and pay the biggest dividends; and quantum companies forge partnerships that empower each other within and beyond the industry.
Yet Another Quantum Paradox
Most people in the quantum ecosystem recognize that quantum is a double-edged sword when it comes to cybersecurity. As quantum continues to advance, both encryption and decryption will gain strength. It’s no wonder that governments are so keen to fund quantum cryptography R&D. As good actors are striving to find ways to protect state secrets, bad actors are doing the opposite.
PR is critical to boosting public awareness of quantum education
An industry outsider has identified a lack of understanding as one of the biggest challenges facing the quantum industry. Joseph Keller, visiting fellow at The Brookings Institution, summed it up nicely: U.S. quantum leadership may hinge on public perceptions.
The only issue with his diagnosis? He missed the impact that consistent, effective public relations from within the quantum industry can have on the public-at-large.
The People Side of Q2B
Quantum tech is populated with physicists, engineers, mathematicians, and the like. It’s deep tech, tough stuff to understand if you don’t fall into one of the above categories. That’s why our work as professional communicators of quantum tech is so important.
Keeping Quantum Unentangled for Business Audiences
As quantum companies edge closer to quantum advantage, and increasingly seek business from enterprise customers, the ability to craft messages that reach a business audience is critical.
However, communicating the promise and power of quantum computing to a business audience can be challenging for many in the field.