InsightsOut – HKA’s Blog

/InsightsOut – HKA’s Blog

Human Touch

In traditional B2B public relations, the general objective is to publicize the business benefits one company receives when it opts in with another. Many PR companies represent B2B organizations who want to promote these business [...]

Window Chopping

The days of window shopping at the local mall are numbered. The global, internet-driven marketplace features thousands of businesses that live online.  Their customers live there, too.  Websites have become modern-day storefronts – mannequins and [...]

Big Data…Small World

These days, it seems there’s always a breaking news story pitting big data versus privacy. Cambridge Analytica and Facebook occupied the most recent spotlight in this trend – dominating the headlines and even forcing a [...]

Winning with Content Marketing

Want to know more about content marketing?  You’ve come to the right place.  For starters, imagine you’re in a room full of people.  You’re networking – and attempting to make meaningful connections. You strike up [...]